EVALUATION + FINAL GANNT CHART OF SCHEDULE (Promotional)

The bar when filming on second day, closed off
with no key accessible.

After completing production on my promotional video, I finished off the editing by adding a royalty-free soundtrack, to avoid any copyright strikes or lawsuits that the company could go under, as a business would not have permission to use this. I then lined up and followed the editing tutorial(linked to my blog); matching the transitions with the beat of the song. I chose an upbeat song for the promotional video as Mr Barlow discussed in our initial meeting how he wanted to appeal to a younger audience at the club, as the demographic currently withheld is 40 years+. I believe the editing process worked out successfully, as my time management was consistent - as shown by my gannt chart, leaving me less stressed and allowing me to make mock-ups of what i want the final production to look like. I also found the custom transitions a vital part of the video as it portrays a more professional & modern feel towards the audience, it also approaches the product launch sub-genre that I planned to conform too.

Within Editing, I also had to consider such things, like typography and legality information + any requirements/information that needed to be added. My client did not have any specifics when it came to such things, besides asking, all that was required was the highlight the new pool room and preview the new diner complex which is still under construction. I chose the typography that consists within the majority of the final product to have a Bold font; named: 'The Bold Font', which was 100% Free, meaning that I could use this commercially, without any legal issues. This font was coloured white with a black outline, alongside a gold outer glow - as this allowed the font to stand out without contrasting with any main colours displayed in the footage, such as green from the pool tables. I took the opportunity to also include a chalk board like font, to coincide with the chalkboard footage I shot whilst I was at the Sports and Social Club, this was to promote any offers - and to also enforce a visual aesthetic to the audience, allowing them to feel intrigued and relaxed when watching. Within legalities, I knew from previous projects that I would have to include the 'drinkaware' logo for responsible drinking as I was advertising for a business which sells alcohol. Furthermore, this will also reinforce the place/product that I am advertising for the consumer.

Shooting itself, was okay, I managed to organise the filming of each clips by doing focusing on different angles of an area in each time slot. I did also film quickly the rest of the club quickly per shoot, so I had a back up if anything did go wrong. I would, however, change some of the footage, as I found some of the preparation from the club itself unsatisfactory. I am thankful I had two days as my contingency to film, however, I found certain facilities that I wanted to re-film(i.e: the bar) not available, and not being able to film - such as the Bar area, as the shutters were down and the person running the club for me to film during did not have the keys. It made things difficult, but to get over this I should have spent more timing on this during the previous session.

In conclusion. i’m very happy with my final outcome, I believe that I have conformed to the Product Launch sub-genre successfully, allowing successful promotion towards the newly refurbished Pool Room and new launch of the pool room, with the facilities and accessibility I had when filming. I would definitely refilm for a third day if I were to improve this process in the future, shooting in specific areas to allow a wider range of film. I would also improve my time management also to be consistent as I found during the middle of the timeline, I was lacking in productivity, this is a personal issue that I will work on in preparation for future clients, to prove my reliability.