BINS & LABELS USED FOR ORGANISATION - PROMOTIONAL

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The labels on each of the clips are colour coded.

KEY:
      - Clips that need stabilising/MAYBE will make it into final production
   
      - Clips that will make it into the final production

EVALUATION + FINAL GANNT CHART OF SCHEDULE (Promotional)

The bar when filming on second day, closed off
with no key accessible.

After completing production on my promotional video, I finished off the editing by adding a royalty-free soundtrack, to avoid any copyright strikes or lawsuits that the company could go under, as a business would not have permission to use this. I then lined up and followed the editing tutorial(linked to my blog); matching the transitions with the beat of the song. I chose an upbeat song for the promotional video as Mr Barlow discussed in our initial meeting how he wanted to appeal to a younger audience at the club, as the demographic currently withheld is 40 years+. I believe the editing process worked out successfully, as my time management was consistent - as shown by my gannt chart, leaving me less stressed and allowing me to make mock-ups of what i want the final production to look like. I also found the custom transitions a vital part of the video as it portrays a more professional & modern feel towards the audience, it also approaches the product launch sub-genre that I planned to conform too.

Within Editing, I also had to consider such things, like typography and legality information + any requirements/information that needed to be added. My client did not have any specifics when it came to such things, besides asking, all that was required was the highlight the new pool room and preview the new diner complex which is still under construction. I chose the typography that consists within the majority of the final product to have a Bold font; named: 'The Bold Font', which was 100% Free, meaning that I could use this commercially, without any legal issues. This font was coloured white with a black outline, alongside a gold outer glow - as this allowed the font to stand out without contrasting with any main colours displayed in the footage, such as green from the pool tables. I took the opportunity to also include a chalk board like font, to coincide with the chalkboard footage I shot whilst I was at the Sports and Social Club, this was to promote any offers - and to also enforce a visual aesthetic to the audience, allowing them to feel intrigued and relaxed when watching. Within legalities, I knew from previous projects that I would have to include the 'drinkaware' logo for responsible drinking as I was advertising for a business which sells alcohol. Furthermore, this will also reinforce the place/product that I am advertising for the consumer.

Shooting itself, was okay, I managed to organise the filming of each clips by doing focusing on different angles of an area in each time slot. I did also film quickly the rest of the club quickly per shoot, so I had a back up if anything did go wrong. I would, however, change some of the footage, as I found some of the preparation from the club itself unsatisfactory. I am thankful I had two days as my contingency to film, however, I found certain facilities that I wanted to re-film(i.e: the bar) not available, and not being able to film - such as the Bar area, as the shutters were down and the person running the club for me to film during did not have the keys. It made things difficult, but to get over this I should have spent more timing on this during the previous session.

In conclusion. i’m very happy with my final outcome, I believe that I have conformed to the Product Launch sub-genre successfully, allowing successful promotion towards the newly refurbished Pool Room and new launch of the pool room, with the facilities and accessibility I had when filming. I would definitely refilm for a third day if I were to improve this process in the future, shooting in specific areas to allow a wider range of film. I would also improve my time management also to be consistent as I found during the middle of the timeline, I was lacking in productivity, this is a personal issue that I will work on in preparation for future clients, to prove my reliability.

CLIENTAL FEEDBACK

FINAL PROMOTIONAL VIDEO - BENTLEY ROAD SPORTS AND SOCIAL CLUB

Editing Tutorial - Custom Transitions for my Promotional Video

After successfully planning and completing new shoots, I knew that as part of my project, I wanted to experiment with different types of custom transitions due to the club wanting to appeal to a younger audience; but also to defer away from the stock transitions on Premiere Pro, as this could make the final production look amateur (unprofessional). Therefore, I decided to look at a Youtube Tutorial to guide me into a new practical skill, that allows me further experience in editing.

The tutorial I looked at is linked below:

The video contains a step by step instructional tool in order to achieve a custom transition pack, I will list these steps below.

1. Download the link full of presets in the description box.

2. Install Presets into Premiere by clicking on the Presets box then right clicking and clicking the 'Import Presets...' option.

3. Click between the clips u want to use for your transition. Use the arrow key on your keyboard and go back the amount of frames the transition requires on the first clip (in the name) and use the razor blade tool to cut that point - do the same for the second clip
4. Create an adjustment layer and drag this onto your timeline, and cut down/stretch to the size of both of the newly cut clips.
5. Add the '0. Base Preset' to both of the newly cut clips.
6. Then add the transition you chose to the adjustment layer.

After practicing this in post production, I found little to no issues in using this for my production, this has allowed my video to look more professional and overall my video editing looks sophisticated.

GANNT CHART AS OF THURSDAY 9TH MAY 2019 + COMMUNICATION WITH CLIENT

This week, I have managed to start planning my production, including my contingency plans (on my blog under the label 'promotional video'). I believe I have successfully made it back on track to completing my deadline on time. There isn't much to update on the communication side of things, other than I have been in touch with my client to see if I was still okay to shoot at the arranged time set in the meeting.

EQUIPMENT LIST (INCLUDING CONTINGENCY)

Instantly, to allow myself to gain as much oppurtunity as possible, I have arranged to shoot the promotional video over two separate days, to allow me to review and also pick up any missing shots that are required for the final product, I will also be reviewing any footage I have with the client, alongside the editing process to see if they are wanting anything to be added to the final product.

In regards to equipment, I will need for both shoots:

- Canon 200D DSLR (with fully charged battery, alongside an additional battery incase the battery does run out on shoot)

- A tripod (fully functional and tested incase it is faulty)

- 18-55mm lens, alongside a 50 mil micro lens, to achieve that shallow depth of field with a wider aperture.

- MacBook Pro 15", to review an edit footage whilst in the club (a charger for the battery also)

- Money, to buy a drink and some snacks for the footage.

- Any additional documents including location release forms, health and safety certificates(provided by the client).

Location Release Forms - Permission to produce a promotional film at Bentley Road Sports & Social Club

STORYBOARD W CONTINGENCY CONSIDERED

This storyboard is accountable for both a contingency planning in regards to the newly refurbished diner area, as in the meeting, it was discussed that the Diner area wouldn't be functional until mid-end of may, I had to make some compromises, therefore in my planning I have made the decision to introduce the new diner area in a short but straight to the point 'Coming Soon' approach, as this will build up further anticipation for the clubs business. The overall advertisement will be approx 1 minute long, this is due to advertisements used in television/social media platforms being within that format - Especially comparable to sites such as Alton Towers, where they advertise for approx 45 secs. 

My first shoot will be on Wednesday 8th May 2019, therefore I will be ensuring that all legalities of this shoot are accountable for, due to me shooting at a period of time where the club is closed, I will not have to worry about Release Forms, however I will still need to gain a Location Release form from the client in order to allow myself permission to shoot there over the next two weeks.

GANNT CHART WITH PROGRESS MADE AS OF 1ST MAY 2019

As shown above, I have created a Gannt Chart to help maintain my schedule for the promotional video, including all progress made to todays date. As you can see, I have scheduled a somewhat consecutive pattern of blog post plans, allowing me to maintain a consistent workflow, without becoming overworked. Over the two weeks holidays, I have fell short on posting on my blog, which is a weakness to the project as now I have to plan and post double the usual amount in one week, which could have been rushed, affecting the quality of my work & leaving me with less time and more stress to plan for the shoot.

To go into detail of what 'PLANNING' is classed as, this will include storyboards, legal and ethical forms and equipment lists (with contingency plan).

Thankfully, despite my disruption of workflow, I am still able to plan and prepare a production which will be edited to the client by Week 5 and 6, due to editing whilst between shoot 1 and 2, this is going to benefit myself as I can prepare a draft to show on how the project is looking so far. Week 7 will be dedicated to any last amendments to the production, this can include any last filming, editing changes or any information the client would like adding.

To conclude my gannt chart post, I will be updating this weekly alongside any further contact with my client - in order to show my consistency and focus towards my final product.

MEETING WITH CLIENT, OUTCOMES, LOCATION RECEE AND H+S INSPECTION

QUESTIONS AND NOTES FROM MEETING:

After the meeting, Melvin Barlow showed me around the club, alongside introducing me to the new Diner area, which he believes will be ready to be filmed in Mid May, I have stated to him that although It is possible to get this done by the time of the deadline of my production, I may have to resolve into not filming the diner area, as this could interfere with the feedback part of my grade/editing process, leaving me with little time to make any amendments they want me to make.

However, below is the photos of the diner (As of 10th April 2019):

In regards to filming, I would most likely feature a pan shot of the fully completed diner, to convey the high cleanliness, with the odd shot of food being cooked/presented in a takeaway tray/plate, I will make a penultimate decision on whether we use this room to film, due to the fact it is incomplete as of today - when I go to shoot, if not, I will incorporate the promotion towards the end of the video with a 'sneak preview' - fitting in with the Product Launch genre of Promotional videos. I will create a storyboard to reflect this idea.

I will have to be careful in this room when filming as tools and other equipment are laying around. To prevent this, I will ensure and ask the client to not leave any cables lying around, plug switches turned off and any tools to be put elsewhere than the floor, leaving no obstacles for myself and others to potential trip over from.

The pool room:

The pool room features 6 pool tables, each with standalone light fixtures, this is the main attraction to the club with the facility to hire a pool table for £5 for an hour - alongside public matches through the Bentley Road club pool team. I will ensure to make this the main 'feature' of the final production, through different creative shot types, although the pool tables have been available to public use for over a year now - I will be portraying this as a product launch; I asked Mr Barlow in the meeting if he was okay with this and he said he was, as notably regular customers are only aware of the change - therefore he would like to highlight this to increase footfall for the business.

In regards to Health and Safety, there is minimal worry in this room as it is a big open space, however, in regards to lighting and equipment, I have asked the client to go all normal duties and clean the space before I arrive, so I don't knock over half empty cans from the previous night at the club, as this could land on an electrical appliance or the little bit of concreted floor, which could cause a slipping hazard.

The Bar Lounge/Main Room:

The bar lounge is present as soon you walk into the clubs main entrance, The spacious room features two sitting areas that can accommodate approximately 100 people in total. There is also a singular pool table in this room, which was present before the pool room refurb. Alongside this there is a television and a music system, allowing customers to play their favourite songs whilst enjoying a drink. I will be promoting the family friendly aspect of this room as families can enjoy this space as there is plenty to do to accommodate all. The Bar itself offers various types of alcoholic and soft beverages, alongside snacks such as Pork Scratchings, Crisps and chocolate bars. There is also wifi on the premises, but you will have to ask bar staff for the password - I will be highlighting this in the production but I won't be mentioning that it is 'Free' in case business propositions change in the future.

Health and Safety is a similar case from the bar lounge to the pool room, I have asked the client to go all normal duties and clean the space before I arrive, so I don't knock over half empty cans/glasses from the previous night at the club, as this could land on an electrical appliance or the concreted floor, which could cause a slipping hazard.

To conclude, I believe my meeting with Bentley Road Sports and Social Club looks promising for myself, I have made them aware that although I am producing this for them, I will have to follow guidelines for my own personal grade for HNC - whilst maintaining professionalism and following all aspects of the production seriously, with legalities and accurate information. I have sent the client a following email to ensure we are still okay for the first shoot which is Wednesday 8th May at 2PM, alongside any additional information which could guide me with my post production/editing.

PROOF OF CONTACT WITH CLIENT:

INITIAL CLIENT IDEAS FOR PROMOTIONAL - INCLUDING CONTINGENCY IDEAS

Bentley Road Sports and Social Club - Nuneaton, Warwickshire, CV11 5LR.

Bentley Road Sports and Social Club
  - Facebook Page.

Bentley Road Sports & Social Club is a family friendly committee run club which offers two rooms, the bar area and the newly furnished 'Pool Area'. However, due to my father and brother working at the club, I am aware that they are currently in the process of building a kitchen/diner area. I have grew up ideally in the clubs environment for around 10 years now, even celebrating Christmas Day yearly at the club. Alongside this, in my spare time, my Dad has often asked me to make posters and notices for the club in the past, which will be attached alongside this blog post. I feel this would be a great place in order to produce a promotional advertisement as I am familiar with working with the cliental, alongside also being a member. Another reason why I would also like to work with Bentley Road Sports & Social Club is because they lack a promotional video clip to introduce new areas of the club that have recently been renovated. After looking in depth on their facebook page, I have only found one short video which reveals the newly renovated 'Pool Room', from which before was a concert room - the clips just shows a sneak preview with no editing of what the new pool room looks like, I believe this is a disadvantage towards the business as it lacks any drive/reasoning for consumers to use the club - it simply lacks any information on what the club has to offer, which other clubs in the area do have, i.e: 'The Crew', around 0.2 miles away from Bentley Road; which releases posters weekly upon their new acts visiting the club.

If I were to create a promotional video for the club, I would like to focus around the Announcement sub-genre, focusing on the newly renovated pool room, and If renovated in time, the new Diner. I have recently contacted my dad via his work email (to keep the communication Professional rather than personal) to see if he is interested in me producing a promotional clip for the club and to arrange a meeting if so. 

Posters/Notices I have made in the
past for the club.

CONTINGENCY: King Edward VI College - Nuneaton, Warwickshire, CV11 4BE

KECNUNEATON.AC.UK

If the plans fall through, I would like to consider working for King Edward VI College, in order to produce an instructional video on how to use the Photography studio - in the film & media department. As a HNC student who has attended the Film and Media Department now for three years, I believe that the college could benefit from myself producing an instructional video to help promote the colleges facilities. The only obstacles that would hold me back from this is release forms for students that may be featured; furthermore, these would have to be signed by their parents if they are below the age of 18 years. However, to make this as legitimate as possible, I will ask the technicians: Benedict Wilkins and Amelia Horton, for any input they would like as they are currently in control of the studio facilities. I will send my initial email to Christopher Timothy, who is the head of Arts & Humanities, including John Wright, to convey my interest and a proposal for a meeting with ideas.  

PROMOTIONAL VIDEO - ANALYSIS OF THE 6 VARIATIONS OF CORPORATE VIDEOS

Within a promotional video itself, there is many variations a company/establishment can take to advertise their products. The main of which is the sub-genre which allows the company to choice a direction in which to advertise their product, dependant on the type of product and what demographic it is aiming for.

PRODUCTION LAUNCH/MARKETING

1min 19 secs, Person holding iPad Air in the forest.

In 2013, Apple announced the iPad Air with the motto "The power of lightness", comparative to its predecessor 'iPad 4' (or 'iPad with Retina Display), which used the same physical design as the iPad 2 - released in 201l "Externally, November's iPad 4 looks almost identical to March's iPad 3, which looks almost identical to 2011's iPad 2" (Ritche, 2012). In this promotional video, we hear voiceovers of Jony Ive, Dan Riccio and Craig Fedherigi, describing the product continuously as 'powerful' and a 'breakthrough' in tablet design - with dialect to mention their 'lightning fast technology', appealing to tech enthuasiasts to become excited about the products capability, where as Apple cleverly target the general wider demographic as they're 'blinding the consumer with technology. This immediately entices the viewer to feel excitement over the product; Ive introduces the product with a narration, coinciding with a visual of the products thinness (7.5mm) - to emphasise the main selling point of the product compared to previous generations. This is furthermore represented when Ive discusses the structural integrity of the iPad, with images of children, someone using their iPad in the woods, alongside someone using it from a substantial height - this is to reinforce the idea that it is 'safe' to use wherever you go with it; in all scenarios. This production launch advertisement creates a sense of excitement for the viewer and for the release of the product - a plan to help increase sales during the products launch, Apple does this and it seems to work, due to the fans of the brand willing to line up outside their stores "Ezarik first lined up at 9 a.m. on Wednesday, Sept. 17 — spending approximately 48 hours in line by the time the Apple Store opened at 8 a.m. on Friday" (Alvarez, 2014).

PROMOTE KEY MESSAGES/VALUES

In the 2018 advert for Three UK, a mobile network carrier, they discuss the ideology and promote the idea that "Phones are good". The inspiration and stigma for this advert is stated in the introduction of the advert, following articles and news reports that state "Cells phones have changed society in a negative way. There are many reasons why cell phones are bad" (Walker, 2014). Three imitates this with their own spin on what life would have been like if mobile phones were invented during historical time periods - an example of this is the eventuality of the titanic which Three explores comedically, a phone lands in the a member of the ships crews hands, he runs to the captain as he spotted the iceberg [that struck the Titanic back in 1912]; this follows with the captain turning the wheel of the ship, and saying "that could have been a disaster" - this adds a comedic element to the

39 seconds, *supposed* Titanic, sailing past Iceberg

advertisement as it foreshadows that event, with the theme song to Titanic (the movie released in 1997) ; My Heart Will Go On - Celine Dion, coinciding with the footage of the Titanic sailing past the iceberg. The advert constantly reverts from and to modern day technology in historical time periods, with elements of humour added to show how the eventuality could have changed positively with the invention of the smartphone. The advert finishes on the message "See, phones are good and they're even better on the best network for data!", so Three can advertise their brand itself.

SHOW-REELS

10 seconds - James establishing he is unlikely to get pregnant.

In 2019, Channel 4 released the show-reel trailer for season 2 of 'Derry Girls' - a comedy series that focuses upon "The personal exploits of a 16-year-old girl and her family and friends during the Troubles in the early 1990s"(IMDB, 2019). The trailer introduces itself through an establishing shot of the streets of Derry, alongside big bold text which establishes the year and place. We then cut to previews of the episodes that explore comedic references - this includes the clip with 'James' stating that he is unlikely to get pregnant, but followed by 'Granda Joe' saying "I wouldn't rule it out son", this is comical to active and passive audiences for numerous reasons. James was constantly picked on by his friends as they believed he was gay - due to him attending an all girls catholic school, despite him saying "i'm not gay"; an iconic line from the first series which active audiences will remember, it is funny to passive audiences as the comedy is very dry and lacks sense. The show-reel also features a thematic choice of soundtrack which can offer audiences a sense of nostalgia of the 90's - We hear the instrumental to the song 'Dreams' by The Cranberries, an Irish rock band that was notably famous for songs about the troubles such as 'Zombie'. I believe the show reel is a good way to allow new and familiar audiences towards the show, especially how channel 4 have incorporated this approach, due to them mentioning "the hit comedy show is back" at the end, reinforcing the point on how this comedy show has been their highest ranked comedy in 5 years.

EVENT COVERAGE

In 2018, Taylor Swift went on her Reputation Stadium world tour; in partnership with Netflix she released a movie covering the entire event. The entire trailer covers all aspects of the event, from shots of fans crying with happiness, Taylor performing on stage and trailers that are usually played during the song changes. The trailer features 4 songs off the Reputation album to allow fans to be intrigued, these are 'Look What You Made Me Do" "...Ready For It" "Gorgeous" and "Don't Blame Me". We can see the event in different aspects by the advertisement, it incorporates fast past editing, whilst including a montage of clips edited in slow motion. 

Bibliography:
IMDB, Accessed 9th April 2019, [online] IMDB.com 'Derry Girls - 2018'  https://www.imdb.com/title/tt7120662/

Ricardo Avila Alvarez, 29th September 2014, [online] Pepperdine University Graphic - 'Surviving the iPhone Line' http://pepperdine-graphic.com/surviving-the-iphone-release/

Rene Ritche, 5th November 2012 [online] iMore.com - iPad 4 Review, https://www.imore.com/ipad-4-review

Xaviar Walker, 2014 (Accessed 9th April 2019), 'Cell Phones have changed Society in a negative way', University of Nebraska - Lincoln 1400 R St, Lincoln, NE 68588, USA, Page 2-3.