MEETING WITH CLIENT, OUTCOMES, LOCATION RECEE AND H+S INSPECTION

QUESTIONS AND NOTES FROM MEETING:

After the meeting, Melvin Barlow showed me around the club, alongside introducing me to the new Diner area, which he believes will be ready to be filmed in Mid May, I have stated to him that although It is possible to get this done by the time of the deadline of my production, I may have to resolve into not filming the diner area, as this could interfere with the feedback part of my grade/editing process, leaving me with little time to make any amendments they want me to make.

However, below is the photos of the diner (As of 10th April 2019):

In regards to filming, I would most likely feature a pan shot of the fully completed diner, to convey the high cleanliness, with the odd shot of food being cooked/presented in a takeaway tray/plate, I will make a penultimate decision on whether we use this room to film, due to the fact it is incomplete as of today - when I go to shoot, if not, I will incorporate the promotion towards the end of the video with a 'sneak preview' - fitting in with the Product Launch genre of Promotional videos. I will create a storyboard to reflect this idea.

I will have to be careful in this room when filming as tools and other equipment are laying around. To prevent this, I will ensure and ask the client to not leave any cables lying around, plug switches turned off and any tools to be put elsewhere than the floor, leaving no obstacles for myself and others to potential trip over from.

The pool room:

The pool room features 6 pool tables, each with standalone light fixtures, this is the main attraction to the club with the facility to hire a pool table for £5 for an hour - alongside public matches through the Bentley Road club pool team. I will ensure to make this the main 'feature' of the final production, through different creative shot types, although the pool tables have been available to public use for over a year now - I will be portraying this as a product launch; I asked Mr Barlow in the meeting if he was okay with this and he said he was, as notably regular customers are only aware of the change - therefore he would like to highlight this to increase footfall for the business.

In regards to Health and Safety, there is minimal worry in this room as it is a big open space, however, in regards to lighting and equipment, I have asked the client to go all normal duties and clean the space before I arrive, so I don't knock over half empty cans from the previous night at the club, as this could land on an electrical appliance or the little bit of concreted floor, which could cause a slipping hazard.

The Bar Lounge/Main Room:

The bar lounge is present as soon you walk into the clubs main entrance, The spacious room features two sitting areas that can accommodate approximately 100 people in total. There is also a singular pool table in this room, which was present before the pool room refurb. Alongside this there is a television and a music system, allowing customers to play their favourite songs whilst enjoying a drink. I will be promoting the family friendly aspect of this room as families can enjoy this space as there is plenty to do to accommodate all. The Bar itself offers various types of alcoholic and soft beverages, alongside snacks such as Pork Scratchings, Crisps and chocolate bars. There is also wifi on the premises, but you will have to ask bar staff for the password - I will be highlighting this in the production but I won't be mentioning that it is 'Free' in case business propositions change in the future.

Health and Safety is a similar case from the bar lounge to the pool room, I have asked the client to go all normal duties and clean the space before I arrive, so I don't knock over half empty cans/glasses from the previous night at the club, as this could land on an electrical appliance or the concreted floor, which could cause a slipping hazard.

To conclude, I believe my meeting with Bentley Road Sports and Social Club looks promising for myself, I have made them aware that although I am producing this for them, I will have to follow guidelines for my own personal grade for HNC - whilst maintaining professionalism and following all aspects of the production seriously, with legalities and accurate information. I have sent the client a following email to ensure we are still okay for the first shoot which is Wednesday 8th May at 2PM, alongside any additional information which could guide me with my post production/editing.

PROOF OF CONTACT WITH CLIENT:

INITIAL CLIENT IDEAS FOR PROMOTIONAL - INCLUDING CONTINGENCY IDEAS

Bentley Road Sports and Social Club - Nuneaton, Warwickshire, CV11 5LR.

Bentley Road Sports and Social Club
  - Facebook Page.

Bentley Road Sports & Social Club is a family friendly committee run club which offers two rooms, the bar area and the newly furnished 'Pool Area'. However, due to my father and brother working at the club, I am aware that they are currently in the process of building a kitchen/diner area. I have grew up ideally in the clubs environment for around 10 years now, even celebrating Christmas Day yearly at the club. Alongside this, in my spare time, my Dad has often asked me to make posters and notices for the club in the past, which will be attached alongside this blog post. I feel this would be a great place in order to produce a promotional advertisement as I am familiar with working with the cliental, alongside also being a member. Another reason why I would also like to work with Bentley Road Sports & Social Club is because they lack a promotional video clip to introduce new areas of the club that have recently been renovated. After looking in depth on their facebook page, I have only found one short video which reveals the newly renovated 'Pool Room', from which before was a concert room - the clips just shows a sneak preview with no editing of what the new pool room looks like, I believe this is a disadvantage towards the business as it lacks any drive/reasoning for consumers to use the club - it simply lacks any information on what the club has to offer, which other clubs in the area do have, i.e: 'The Crew', around 0.2 miles away from Bentley Road; which releases posters weekly upon their new acts visiting the club.

If I were to create a promotional video for the club, I would like to focus around the Announcement sub-genre, focusing on the newly renovated pool room, and If renovated in time, the new Diner. I have recently contacted my dad via his work email (to keep the communication Professional rather than personal) to see if he is interested in me producing a promotional clip for the club and to arrange a meeting if so. 

Posters/Notices I have made in the
past for the club.

CONTINGENCY: King Edward VI College - Nuneaton, Warwickshire, CV11 4BE

KECNUNEATON.AC.UK

If the plans fall through, I would like to consider working for King Edward VI College, in order to produce an instructional video on how to use the Photography studio - in the film & media department. As a HNC student who has attended the Film and Media Department now for three years, I believe that the college could benefit from myself producing an instructional video to help promote the colleges facilities. The only obstacles that would hold me back from this is release forms for students that may be featured; furthermore, these would have to be signed by their parents if they are below the age of 18 years. However, to make this as legitimate as possible, I will ask the technicians: Benedict Wilkins and Amelia Horton, for any input they would like as they are currently in control of the studio facilities. I will send my initial email to Christopher Timothy, who is the head of Arts & Humanities, including John Wright, to convey my interest and a proposal for a meeting with ideas.  

PROMOTIONAL VIDEO - ANALYSIS OF THE 6 VARIATIONS OF CORPORATE VIDEOS

Within a promotional video itself, there is many variations a company/establishment can take to advertise their products. The main of which is the sub-genre which allows the company to choice a direction in which to advertise their product, dependant on the type of product and what demographic it is aiming for.

PRODUCTION LAUNCH/MARKETING

1min 19 secs, Person holding iPad Air in the forest.

In 2013, Apple announced the iPad Air with the motto "The power of lightness", comparative to its predecessor 'iPad 4' (or 'iPad with Retina Display), which used the same physical design as the iPad 2 - released in 201l "Externally, November's iPad 4 looks almost identical to March's iPad 3, which looks almost identical to 2011's iPad 2" (Ritche, 2012). In this promotional video, we hear voiceovers of Jony Ive, Dan Riccio and Craig Fedherigi, describing the product continuously as 'powerful' and a 'breakthrough' in tablet design - with dialect to mention their 'lightning fast technology', appealing to tech enthuasiasts to become excited about the products capability, where as Apple cleverly target the general wider demographic as they're 'blinding the consumer with technology. This immediately entices the viewer to feel excitement over the product; Ive introduces the product with a narration, coinciding with a visual of the products thinness (7.5mm) - to emphasise the main selling point of the product compared to previous generations. This is furthermore represented when Ive discusses the structural integrity of the iPad, with images of children, someone using their iPad in the woods, alongside someone using it from a substantial height - this is to reinforce the idea that it is 'safe' to use wherever you go with it; in all scenarios. This production launch advertisement creates a sense of excitement for the viewer and for the release of the product - a plan to help increase sales during the products launch, Apple does this and it seems to work, due to the fans of the brand willing to line up outside their stores "Ezarik first lined up at 9 a.m. on Wednesday, Sept. 17 — spending approximately 48 hours in line by the time the Apple Store opened at 8 a.m. on Friday" (Alvarez, 2014).

PROMOTE KEY MESSAGES/VALUES

In the 2018 advert for Three UK, a mobile network carrier, they discuss the ideology and promote the idea that "Phones are good". The inspiration and stigma for this advert is stated in the introduction of the advert, following articles and news reports that state "Cells phones have changed society in a negative way. There are many reasons why cell phones are bad" (Walker, 2014). Three imitates this with their own spin on what life would have been like if mobile phones were invented during historical time periods - an example of this is the eventuality of the titanic which Three explores comedically, a phone lands in the a member of the ships crews hands, he runs to the captain as he spotted the iceberg [that struck the Titanic back in 1912]; this follows with the captain turning the wheel of the ship, and saying "that could have been a disaster" - this adds a comedic element to the

39 seconds, *supposed* Titanic, sailing past Iceberg

advertisement as it foreshadows that event, with the theme song to Titanic (the movie released in 1997) ; My Heart Will Go On - Celine Dion, coinciding with the footage of the Titanic sailing past the iceberg. The advert constantly reverts from and to modern day technology in historical time periods, with elements of humour added to show how the eventuality could have changed positively with the invention of the smartphone. The advert finishes on the message "See, phones are good and they're even better on the best network for data!", so Three can advertise their brand itself.

SHOW-REELS

10 seconds - James establishing he is unlikely to get pregnant.

In 2019, Channel 4 released the show-reel trailer for season 2 of 'Derry Girls' - a comedy series that focuses upon "The personal exploits of a 16-year-old girl and her family and friends during the Troubles in the early 1990s"(IMDB, 2019). The trailer introduces itself through an establishing shot of the streets of Derry, alongside big bold text which establishes the year and place. We then cut to previews of the episodes that explore comedic references - this includes the clip with 'James' stating that he is unlikely to get pregnant, but followed by 'Granda Joe' saying "I wouldn't rule it out son", this is comical to active and passive audiences for numerous reasons. James was constantly picked on by his friends as they believed he was gay - due to him attending an all girls catholic school, despite him saying "i'm not gay"; an iconic line from the first series which active audiences will remember, it is funny to passive audiences as the comedy is very dry and lacks sense. The show-reel also features a thematic choice of soundtrack which can offer audiences a sense of nostalgia of the 90's - We hear the instrumental to the song 'Dreams' by The Cranberries, an Irish rock band that was notably famous for songs about the troubles such as 'Zombie'. I believe the show reel is a good way to allow new and familiar audiences towards the show, especially how channel 4 have incorporated this approach, due to them mentioning "the hit comedy show is back" at the end, reinforcing the point on how this comedy show has been their highest ranked comedy in 5 years.

EVENT COVERAGE

In 2018, Taylor Swift went on her Reputation Stadium world tour; in partnership with Netflix she released a movie covering the entire event. The entire trailer covers all aspects of the event, from shots of fans crying with happiness, Taylor performing on stage and trailers that are usually played during the song changes. The trailer features 4 songs off the Reputation album to allow fans to be intrigued, these are 'Look What You Made Me Do" "...Ready For It" "Gorgeous" and "Don't Blame Me". We can see the event in different aspects by the advertisement, it incorporates fast past editing, whilst including a montage of clips edited in slow motion. 

Bibliography:
IMDB, Accessed 9th April 2019, [online] IMDB.com 'Derry Girls - 2018'  https://www.imdb.com/title/tt7120662/

Ricardo Avila Alvarez, 29th September 2014, [online] Pepperdine University Graphic - 'Surviving the iPhone Line' http://pepperdine-graphic.com/surviving-the-iphone-release/

Rene Ritche, 5th November 2012 [online] iMore.com - iPad 4 Review, https://www.imore.com/ipad-4-review

Xaviar Walker, 2014 (Accessed 9th April 2019), 'Cell Phones have changed Society in a negative way', University of Nebraska - Lincoln 1400 R St, Lincoln, NE 68588, USA, Page 2-3.